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Article: Between tradition and innovation: the fascinating evolution of IDEM

Tra tradizione e innovazione: l’affascinante evoluzione di IDEM

Between tradition and innovation: the fascinating evolution of IDEM

At the heart of IDEM beats a passion for craftsmanship, quality, and Made in Italy, where every detail is cared for with love and dedication. Discover with us the captivating evolution of IDEM, a brand that skillfully intertwines tradition and innovation, transforming every creation into a timeless masterpiece.


Timeless design

IDEM's legacy began in the mid-19th century with Gaspare Tramontano and Amalia Procida, managers of a renowned haberdashery.

Passing on their passion for craftsmanship and leather processing over time, IDEM, now in its fifth generation, preserves its original design revisited with a touch of modernity.

An avant-garde design, appealing to contemporaries, which expresses itself in a perfect union of classic style and original details that keep pace with the times.


A passion handed down

From Gaspare to Francesco, to Aldo, to siblings Marietta and Ciccio, down to the youngest Nicole Vitelli, the passion for handmade is IDEM's DNA.

Generation after generation, the dedication to handcrafted creations is passed on with love, enriching the family legacy with new inspirations and new talents.

A profound bond that makes IDEM a unique brand, where art is a shared emotion expressed in timeless accessories like the lovely leather clutches designed to hold your unique style.


A new boutique, a new chapter

After 24 years at the Via Ferrigni location, it has moved its elegant location to a brand new and refined boutique at Via Carlo Poerio 92D.

Here, amidst evocative atmospheres, you can immerse yourself in the beauty of our Made in Italy leather creations, where tradition and innovation merge in an embracing hug. A new home for a brand that looks to the future with passion and creativity. Explore our world 360 degrees: among our selection of jewelry, clothing, and handmade leather accessories!


Celebrate with IDEM

IDEM's evolution is a harmonious symphony between past and future, where every detail is a small work of art, the result of meticulous craftsmanship and the search for the highest quality materials.

In our world, tradition is the canvas on which we paint new timeless stories. Come and discover the secret of IDEM's eternal elegance in our online shop or in our new boutique at Via Carlo Poerio 92D, a place where art and love unite to offer you an unforgettable shopping experience.

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La nuova Boutique IDEM: un gioiello da scoprire tra le vie di Napoli

The new IDEM Boutique: a jewel to discover in the streets of Naples

Step into the heart of IDEM: our newly opened boutique at Via Carlo Poerio 92d is ready to welcome you! Discover this exciting new chapter with us. Read on to explore the details that make IDEM a t...

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